A full-service public relations agency directing crisis communications and high-stakes press coverage for clients.

What We Do

  • Secure Favorable Media Coverage

  • Manage Your Crisis

  • Navigate The Political Landscape

Get in Touch

Our Services

Media Relations

We lead your communications, serve as your spokesperson, and distill news into a form suitable for journalists.

Our extensive relationships with local, state, and national reporters give us an advantage over other PR firms.

Crisis Communications

Our philosophy is to always stay on offense. But we also play defense and protect your reputation.

We navigate complex communications and public affairs challenges to achieve your goals.

Political Strategy

Each campaign is unique. We don’t use cookie-cutter templates. We craft a strategy and do what it takes to win.

Our team builds a tailored plan and timeline, and adjusts strategic and tactical considerations, as needed.


We develop a public-facing core message and message triangle that guides your interactions with journalists.

Our messages are designed to be clear, concise, not too complicated, and relentlessly repeated.

Media Training

We conduct extensive media training to prepare you for interactions with journalists.

We lead debate, press conference, and speech preparations to ensure your message is effectively delivered.

Litigation Support

We handle complex litigation and partner with your counsel to deliver front-page stories that help your case.

We transform your complex legal complaint into a story that journalists can easily understand.

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Joe Arellano is a public relations expert and political strategist with over 19 years of experience managing crisis communications and high-stakes media relations for candidates, elected officials, ballot measures, professional sports teams, tech companies, and housing developers.

He is the owner and principal of Joe Arellano Communications, a public relations agency specializing in media relations, crisis communications, and public affairs.

Arellano currently serves as an advisor to San Francisco Mayor London Breed.

From 2006-2010, Arellano served as a spokesman for San Francisco Mayor Gavin Newsom.  From 2010-2022, Arellano served four San Francisco mayors as president and commissioner of the City’s Juvenile Probation Commission. Previously, Arellano was the vice president of communications for the Bay Area Council and he worked in communications roles for Congresswoman Jackie Speier and former U.S. Senator Mark Udall.

Arellano received his Bachelor’s degree in Political Science from the University of Colorado at Boulder.

Arellano currently resides in San Francisco with his wife and son.

Since 2012, our firm has worked on the Bay Area’s most high-profile projects, crises and campaigns.

  • Mayor London Breed Logo
  • Yes on C for a revitalized downtown
  • Yes on E and F, for a safer San Francisco
  • Golden State Warriors Logo
  • Lime Logo
  • Super Bowl 50 Logo
  • Monkeybrains Local ISP Logo
  • St Mary's Medical Center
  • San Francisco Apartment Association
  • American Beverage Association
  • Lowell Alumni Association Circular Badge
  • PlumpJack Logo

Get in touch.

Joe Arellano
(415) 503-9026‬

Contact us.

If you think we’d be a good fit for your project, drop us a line and let’s talk.

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